Misfit right in

How great is Fallon’s latest ad for The Cosmopolitan of Las Vegas resort and casino? It moves the brilliant ‘Just the right amount of wrong’ idea on into a new direction. It’s bold, brash, ballsy, provocative. It looks and sounds absolutely amazing. It’d stand out big time in the ad break on telly. And it tells me all I need to know about the product without telling me anything at all. But most of all, it makes me want to drop everything, get a flight to Vegas and book myself into The Cosmopolitan for a week. Job done.