“We had fuck all and I still thought that getting up in the morning was the greatest fuckin’ thing ever…”

Did you know that Oasis’ song Live Forever was written as a comeback to Nirvana’s I Hate Myself And Want To Die? I love the fact that at the height of grunge and the popularity of pessimistic American rock, they had the balls to zig when the world was fully zagging. I see Noel Gallagher as the little boy in The Emperor’s New Clothes calling the Emperor’s outfit for what it is. Not because I didn’t like Nirvana – I did. And not because I don’t think negativity can make brilliant creativity – obviously it can. I just love the idea of these Northern gobshites kicking against the herd. And, most of all, the idea of Noel being inspired to create something sublime by something he felt visceral disgust for.

When we think about inspiration, we tend to think about great work that we love. Work that inspires us, the giants’ shoulders that we clamber onto in an attempt to get to higher creative ground. But inspiration is everywhere. From something interesting someone says in a meeting to a headline you see in a free paper, to a snatch of a song you hear in the back of a taxi. And yes, all the way to an unconditionally irritating ad that comes on before a You Tube video you’re trying to watch.

Advertisements

About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: