When we believe we can, we can

Every once in a while an ad comes along that restores your faith in advertising. That silences the negative voices who say advertising isn’t as good as it used to be, that no-one’s making good work these days, that clients aren’t buying great work any more. Cadbury’s Gorilla. Sony Balls. Ikea Beds. This is one of those ads.

I’m proud to say that my mates Andy Flemming and Christy Peacock have created it, here at M&C Saatchi Sydney, with the director Hamish Rothwell. It’s a beautiful, epic campaign built on an insight that’s as relevant as it is poignant. World class craft comes through in every element, from writing to casting, cinematography to (wonderful) use of music.

Getting it written, sold, shot and finished was a mammoth effort involving shitloads of hard work from a large bunch of very talented people.

Please watch, share and be inspired.


About antmelder
Executive Creative Director at Host/Havas Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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