The first ketamine-inspired ad campaign of all time?

You know the way people say ‘no-one reads long copy anymore’? Well, long form content is going the same way, right? Seriously, who’s got SIX MINUTES of their life to spend watching an ad? No-one. BUT…people HAVE got time to read/watch stuff that’s funny and/or interesting and/or useful. Which this work is. It’s SO different to everything else in the category. Weird, long, druggy and strangely compulsive viewing. And great use of a star to entertain/bamboozle rather than annoyingly spruik. Bold and brilliant. If you’re enjoying wallowing around in the K-hole, the second one’s here.

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About antmelder
Executive Creative Director at Host/Havas Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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