Do you wish you could fly?

Check this out. Major LOLs with a deep streak of pathos running all the way through it. Fabulously left field idea, brilliant writing and excellent performances. Doesn’t need the bits at the end (from 2.24), but other than that quibble it’s one of the best things I’ve seen in ages. What I love most about it is the sense of “Where the fuck is this going?” Wouldn’t it be great to bring that sense of intrigue (back) into advertising? In a world of Milward Brown-driven obsession with brand attribution, it feels like we’ve become too scared to let go a bit, allow a narrative to pick us up and take us somewhere interesting and unknown. And, while every ad break is filled with shiny happy people overjoyed at the bliss some car/tampon/bog roll/instant gravy has brought to their life, wouldn’t an ad stand out a mile if it dared to be just a little bit darker?

(Thanks Andy Flemming for bringing the genius of Limmy to my attention.)

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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