I love this

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Straight to the point innit. Definitely a refreshing change from brands trying to start a ‘conversation’ with me, get me to join an utterly pointless debate via an absurd hashtag, upload a video of myself to be part of a tedious interactive storytelling experience or feature in some heinous activation that gets me to tell my mum I love her via skywriting in exchange for a free bog roll.

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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