“Although the butterfly and caterpillar are completely different, they are one and the same.”

There’s been too much boffing on about Cannes and advertising awards this week. Too much navel-gazing. I read one memorable tweet that said “advertising loves the smell of its own farts”. Too true. I love awards as much as anyone but we shouldn’t forget two important things: 1. These are awards for MAKING ADVERTS. Back in the real world, seriously, who gives a shit? And 2. As Dave Trott says, awards (of any kind) are just someone else’s opinion.

Anyway, away from ads and over in the world of creativity applied not to flog stuff but to move people,¬†Kendrick Lamar’s last album, To Pimp A Butterfly is the most thrilling, complex and powerful piece of art I’ve come across in any medium in years. I’ve lived with it for a while now, I still love it and I’m still discovering new things in there. If you haven’t listened to it yet, get involved. It pisses all over 99.9% of the anodyne shit that passes for music these days and reminds me about the power of music to move people, make you think, reflect what’s actually going on out there and, hey, maybe even change things. This is exactly what Bill Hicks was referring to when he said “Play from your FUCKING HEART!”

NOTE: This isn’t the official video, that one seems to have been deleted; this one is extremely fucking violent.


About antmelder
Executive Creative Director at Host/Havas Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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