A masterclass on creativity in 96 seconds

Regular readers of this blog will know that I’m an obsessive Smiths nut. I think I’ve learned more about creativity and life from them and their music than from anyone or anywhere else. Here’s a perfect example. I love what the piece above says about pushing from good to great; and how genius almost subconsciously distills influences into something new. Johnny Marr had written(at age 20!) an absolute classic riff…but he thought “it needed something.” So, inspired by influences as esoteric as Hamilton Bohannon, Bo Didley and Can, he came up with the idea of putting the sound through a tremolo. And turned it from a brilliant guitar riff into one of the greatest pieces of music ever written…

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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