The ballsiest idea I’ve ever worked on

This is a campaign we’ve done to raise awareness of testicular cancer and get young guys checking themselves. Making it has been an epic journey and one of the most surreal experiences of my life. We’ve battled through approval processes, red tape, similar ideas coming out, shoot delays and all manner of challenges. But it turned out great and has been really successful so far. I’m excited to have created something that is very much not an ad but a far more interesting and unexpected way of getting the message across. Well done to the creative team David Jackson and Josh Bryer, and to everyone else involved.

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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