I hate the product but I love the ad


Although I’m a lifelong hater of the Conservative party, I’m a big fan of this ad. Beautifully simple execution from my network colleagues at M&C Saatchi in London. I can’t imagine this thought being expressed any more clearly, single-mindedly or engagingly. Great ad. However, the bigger question for me is, how much can or should a political ad do? Is it enough to stick this ad up on billboards and let it work its way into the public consciousness? Or should advertising do more than just clever mocking and seed-of-doubt-planting? While indisputably powerful, I reckon this kind of ad would be most potent when deployed in conjunction with other media that sets out the positive reasons to vote Conservative. Which I’m sure M&C Saatchi London/the Tories are working on. I’ll leave my final word on the subject to Bill Bernbach and, in my Tory-hating socialism loving way, hope he was right when he famously said, “A great ad campaign will make a bad product fail faster.”


About antmelder
Executive Creative Director at Host/Havas Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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