“Regard art critics as useless and dangerous.”

The title quote is from The Manifesto Of The Futurists, the radical Italian art movement of the early 20th century. Written with the scent of tumultuous change in the air, it rejected the past and celebrated speed, machinery, violence, youth, industry and the cultural rebirth of Italy. In retrospect, it’s fascinating to reflect on how such avant garde ideas were swallowed up by the Great War, the Russian Revolution and the sinister rise of fascism.

All of that is an aside here, but one thing I do know is that the Futurists would’ve despised – with every fibre of their beings – the idea of reality television talent shows. When they demanded the world “make room for youth, for violence, for daring”, I very much doubt a toe-curling Olly Murrs cover version of Robbie Williams’ She’s The One was what they had in mind. And I reckon, if they’d been around to see the classic X Factor clip above, they might have changed the fifth point of The Manifesto to, Regard critics as useless, dangerous, slimy, patronising arseholes whose smug self-righteousness can never hold a candle to your talent.

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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