“If we believe absurdities, we shall commit atrocities.”

What I love about this TED talk by Melanie Joy is her reminder that eating meat isn’t a given but a choice. So many of us sleepwalk into eating meat because that’s how we’re brought up and that’s what we’re used to. A great deal of time, money and effort is spent keeping the reality of the meat industry well hidden from view and stopping us from thinking about it. Conditioning us to think there is no choice but to eat meat, it’s perfectly normal. But one of the great beauties of freedom is the ability to educate ourselves and make informed decisions based on our knowledge and principles. You may not agree with my views on the subject (I’m a passionate vegetarian in case you hadn’t guessed). But I urge you to at least think about why you eat meat, to ask yourself if you actually ever made a conscious decision to be a meat eater and, if so, to examine the motives around that decision. After all, as Descartes famously said, “You should question everything.” (Another thing that he never said but would have done, if he’d been around today or I’d been around in the 17th century, was – “Have you tried Ant Melder’s quinoa and spinach patties? They’re delicious!”)


About antmelder
Executive Creative Director at Host/Havas Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

2 Responses to “If we believe absurdities, we shall commit atrocities.”

  1. Rob Hackett says:

    Question everything – I could not agree more. Over the past 10 years we have had access to pretty much all human information through the phones in our pockets. Much of the information out there however is utter codshit.

    Information on the Internet increases exponentially.
    It is imperative that we search out the signal from the noise and those who are able to do this will help the world prosper and put us on the right track.

    Religion claims to have the answers to all the important questions (to the best of human knowledge they’re wrong). Scientists search out answers, often coming up with them, but are prepared to dispel what they believe to be true in the face of sufficient evidence.

    With evidence based practice you should keep an open mind – but not so open that your brain falls out – a carnivore might start chomping on it.

    We have the ability to produce amazingly flavoursome food that provides us with all the nutrients protein and everything we need as individuals without using meat. This is also of massive benefit to the environment.

    Then someone says ‘but I love the taste of steak’ – bollocks.

  2. antmelder says:

    Some very good points there, Rob. I actually think the motto of religions should be ‘Question Nothing’. And, slightly at odds with the idea of thinking for yourself, this is interesting…http://www.theguardian.com/lifeandstyle/2015/feb/08/veganism-celebrities-baftas-beyonce-health-animal-welfare

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