“THERE WILL COME A DAY WHEN YOU WILL NOT HAVE TO ENTER THE BATTLEFIELD OF KIDDIES’ BIRTHDAY PARTIES! THERE WILL COME A DAY WHEN YOU WILL NOT HAVE TO CLASH WITH A HOARD OF 3 FOOT WAND-WIELDING PLASTIC SWORD-THRASHING OFFSPRING! BUT TODAY IS NOT THAT DAY!”

A few people contacted me to ask what my favourite campaign from last year was. Funnily enough, while I’m a massive fan of technology and the ever-expanding set of digital toys in the creative toybox, I reckon the best thing in 2014 by a country mile was a good old-fashioned radio campaign by Ogilvy & Mather Johannesburg. The combination of a simple, insightful idea that’s born out of the product, with utterly faultless craft and execution (writing, casting, performances, sound engineering) makes this my winner. And although ‘Conference Call’ is my favourite it’s refreshing to see (well, hear) a campaign with three very strong executions. Can you imagine being in your car and hearing these on the radio for the first time? Compelling, hilarious…and strangely moving. I really wish I’d done them.

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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