That Shakespeare bloke’s not a bad copywriter

Wow. This is properly beautiful stuff from Mother and Juan Cabral (and William S). I actually don’t quite get what’s going on – is she dreaming, is it a metaphor for how comfortable she is in an Ikea bed or is it just a fantastical piece of film to showcase the product range? But who cares? Like Cadbury’s Gorilla they’ve left it open for the viewer to fill in the narrative blanks. It’s lovely and kind of pretentious in a sublime, Guinness Surfer-y way. It’ll leap out of the telly and pin people to their seats in the cinema. Best commercial of 2014 by a country mile.

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About antmelder
Creative Partner at DDB Sydney; passionate vegetarian; lover of books, boxing and Bruce Springsteen.

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